SENIOR HEAD OF SUPPORTER ENGAGEMENT (Individuals and Legacies)
A wonderful opportunity to lead on key areas of fundraising which will enable an improved quality of life for seriously unwell babies, children and young people
About Noah's Ark Children's Hospice
Noah’s Ark Children’s Hospice helps seriously unwell children and their families make the most of the special time they have together. The majority of babies and children we support are unlikely to reach their 18th birthday.
With talented individuals who share our passion to improve the lives of seriously unwell children and their families, we’re changing the landscape for paediatric palliative care in North and Central London, as well as Hertsmere.
We are Charity Today’s ‘Charity of the Year’ and Charity Times’ Fundraising Team of the Year’. Our culture is fast-paced, innovative and supportive. Based in The Ark, a brand new children’s hospice building set on a stunning 7.5-acre nature reserve in Barnet, we work to build an inclusive environment in which everyone, regardless of gender, race, religion, age, or background, can do their best work.
The ARk
Designed by families, for families, The Ark was opened in September 2019 by the Mayor of London. The Ark is a place of light and life, where you will find music, art, play and drama therapy; children blossoming in sensory and soft play rooms; and the only fully accessible playground in London.
Coronavirus forced us to dramatically and rapidly expedite the opening of the In-Patient Unit at The Ark, to relieve the NHS and help our families. We’ve been there for children in acute need, including those at the end of their lives, as well their families who are facing the unimaginable. We are resolutely determined to be there for the children and families relying on us throughout coronavirus, and beyond.
About You
We are looking for an intelligent, expansive thinker with a high level of determination and rigour. You will be able to demonstrate a relentless commitment to self and organisational improvement through your previous fundraising roles, as well as a desire to bring that drive to Noah’s Ark.
You will be enjoyable to work with, a highly effective communicator to both internal and external audiences, with lots of energy and passion.
You will have excellent time management skills, be able to prioritise effectively, and project manage efficiently.
You will welcome professional challenge, thrive on responsibility and be able to keep a cool head under pressure.
We have an exceptional and ever-growing network of external pro bono support from industry leaders. You will relish working with these supporters to boost your and Noah’s Ark’s output.
Key Responsibilities
Supporter care
- Develop a supporter stewardship strategy, underpinned by systematic processes, for our existing individual givers and fundraisers, as well as new supporters, which engenders long-term passion and regular support for the charity
- Work cross-team to help increase supporter retention rates through supporting the development of sophisticated supporter journey processes for all supporters
- Work with our Database Manager to make decisions on communication type, frequency and content which are based on sophisticated data insight
- Work with our Head of Marketing & Communications to develop original and engaging content, using sector analysis and your own experience to inform decisions on creative direction
- Innovate the ways we connect with existing supporters, creating integrated supporter journeys across multiple traditional and digital channels
- Use your relationship building skills to develop close relationships with key individual supporters
Supporter acquisition
- Drive significant growth of the number of people donating to and fundraising for Noah’s Ark through devising, in collaboration with other team members, engaging and exciting fundraising campaigns and events
- Ensure a constant pipeline of new supporters through engagement opportunities outside of headline campaigns and events
- Select and quality check any third party fundraising agencies and fundraisers, including our current third-party lottery partners
- Innovate the ways we connect with prospective supporters through traditional and digital channels
- Work with the Head of Marketing & Communications and Head of Community Engagement & Partnerships to establish Noah’s Ark as the charity of choice for as many local individuals as possible
- Lead on the creation and management of strategies for innovation to recruit new supporters, adopting a test and learn approach, using data insight to test new products and asks.
Legacy and in memory giving
- Use the principles and strategies of supporter care and supporter acquisition to devise a Legacy and in-memory strategy
- Roll that strategy out to the team and any other necessary stakeholders, ensuring these areas become part of the fabric of Noah’s Ark’s fundraising
- Develop external relationships with third parties to support the strategy
- Develop appropriate Legacy collateral, working closely with the Head of Marketing & Communications
Team leadership
- Support the Director of Fundraising & Communications in the roll out of a new Objectives and Key Results (OKR) programme for the whole team
- Set, in liaison with the Director of Fundraising & Communications, and your team, objectives, key results and initiatives for your team
- Provide direct line management to the Database Officer and any other team members
- Provide support and professional challenge in the development of work plans and projects managed by these post-holders with an emphasis on ambitious growth and prioritising areas which will lead to maximum gain
- Support the development of an innovation culture, conducting sector analysis, encouraging other team members to do the same, and developing new fundraising initiatives and events
- Identify training and career development opportunities for team members
Person specification
Noah's Ark are looking for someone with:
- Experience of developing supporter engagement opportunities and stewardship journeys for tens of thousands of supporters at least
- Experience of running an Individual Giving programme, incorporating Legacy Giving, raising at least £0.5m per annum
- Experience of managing a team to deliver exceptional results
- Successful experience of leading direct fundraising marketing campaigns across a range of channels including direct mail, email, social media and telephone
- Experience of highly successful relationship building with a portfolio of supporters, including through face to face meetings and telephone conversations
- A proven understanding of how best to use data to support fundraising, including data selections, maintaining a database with high quality data, regular import of data and export of data to report on progress against key performance metrics
- Experience of using email software to create email supporter journeys
- Knowledge and demonstrable experience of adhering to data handling/GDPR laws and codes of conduct
- Experience of managing expenditure budgets and overseeing their delivery
Key Info
Address: Noah’s Ark Children’s Hospice, The Ark, Byng Road, Barnet EN5 4NP
Department: Fundraising & Communications
Salary: £50,000 to £60,000
Hours: 37.5 a week (full time)
Contract: Permanent
Reporting to: Director of Fundraising & Communications
Responsible for: Database Officer and possibly one other (note: the successful candidate will conduct an audit of this fundraising division, deciding on whether another team member is required and recruiting to that position if so)
Apply now
For more information, please contact Naomi Carruthers on naomi@quarterfive.co.uk or 07538 576637. The closing date is Friday 4 September.
