QuarterFive: Charity Fundraising Recruitment Agency

Expert job support for fundraisers and charities

Shortlisting Legacy Marketing Manager

MSF UK | Médecins Sans Frontières

MSF is an international humanitarian organisation with c.40,000 local and international staff working in over 70 countries, in some of the most challenging places in the world.

The organisation relies on private funding, as this gives MSF the freedom to respond where needs are greatest and to speak out publicly, free from any political interference.

Legacy income has been identified as an area of growth for MSFUK, with two new staff being recruited into the team this year. This role, and a Legacy Officer role, will be accountable to the Donor Development and Legacies Lead (DDLL) who works with a delegated annual budget of £900K to deliver the Legacy Marketing Strategy.

As Legacy Marketing Manager, you will lead the marketing strategy and implementation for MSF’s new legacy donors, and to retain those who have already pledged. This role works closely with all teams in fundraising and communications. It is especially important this role forms great working relationships with the digital, communications and fundraising operations teams to ensure activity is integrated and consistent.

About the role

As Legacy Marketing Manager, you will:

  • Develop and execute marketing campaigns across multiple channels, including digital, radio, print, and events with budget spend of £900k
  • Collaborate with internal teams and external agencies to create engaging and impactful content
  • Identify and test new channels for acquiring legacy donors
  • Provide support to the Donor Development and Legacies Lead and act as deputy when required
  • Line manage the Legacy Officer

About you

Ideal skills and experience:

  • Extensive experience in legacy marketing, retention, preferably in legacy giving
  • Strong project management skills, with a track record of delivering legacy marketing campaigns from inception to completion
  • Ability to craft compelling content that resonates with supporters
  • Proven experience in managing relationships with both external agencies and internal teams
  • Line management experience

Employee benefits

Benefits include:

  • 10% employer pension contribution (after 3-months of continuous employment)
  • 28 days annual leave, plus bank holidays
  • Group Life insurance currently set at a minimum of 4x basic salary

 

Apply for this role

Please apply by Tuesday 8th April.

In the first instance, send a copy of your latest CV and your availability for a call using the form below.

Formal application will be by CV and supporting statement, with guidance and support for the supporting statement provided.

QuarterFive and our clients know fundraising could better reflect the diverse backgrounds and experiences of the people the charity sector supports. We encourage individuals with relevant skills and experience to apply for roles regardless of age, disability, gender, sexual orientation, pregnancy and maternity, race, religion or belief. If you think you meet some of the criteria for a role and would like to discuss how your other experience might transfer, please ask us for a chat. We’re here to support you. Appointments will be made on merit alone and we will gladly make reasonable adjustments to always ensure a fair process.

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