The organisation relies on private funding, as this gives MSF the freedom to respond where needs are greatest and to speak out publicly, free from any political interference.
Legacy income has been identified as an area of growth for MSFUK, with two new staff being recruited into the team this year. This role, and a Legacy Officer role, will be accountable to the Donor Development and Legacies Lead (DDLL) who works with a delegated annual budget of £900K to deliver the Legacy Marketing Strategy.
As Legacy Marketing Manager, you will lead the marketing strategy and implementation for MSF’s new legacy donors, and to retain those who have already pledged. This role works closely with all teams in fundraising and communications. It is especially important this role forms great working relationships with the digital, communications and fundraising operations teams to ensure activity is integrated and consistent.
About the role
As Legacy Marketing Manager, you will:
- Develop and execute marketing campaigns across multiple channels, including digital, radio, print, and events with budget spend of £900k
- Collaborate with internal teams and external agencies to create engaging and impactful content
- Identify and test new channels for acquiring legacy donors
- Provide support to the Donor Development and Legacies Lead and act as deputy when required
- Line manage the Legacy Officer
About you
Ideal skills and experience:
- Extensive experience in legacy marketing, retention, preferably in legacy giving#
- Strong project management skills, with a track record of delivering legacy marketing campaigns from inception to completion
- Ability to craft compelling content that resonates with supporters
- Proven experience in managing relationships with both external agencies and internal teams
- Line management experience
Employee benefits
Benefits include:
- 10% employer pension contribution (after 3-months of continuous employment)
- 28 days annual leave, plus bank holidays
- Group Life insurance currently set at a minimum of 4x basic salary