Head of Income Generation & Marketing

Key information

As Head of Income Generation & Marketing you will lead our fundraising and engagement activity, bringing a commercial mindset to the role to grow and establish sustainable income streams.

About the organisation

The Bromley by Bow Centre is a pioneering and vibrant community charity in East London, globally-renowned for its radical approach to health and wellbeing. At its heart is a partnership between a diverse community, a locally-rooted charitable organisation and one of the most progressive primary care health teams in the UK.

We work with the most vulnerable people in our community, those who are isolated, facing physical or mental ill health or who are lacking confidence, skills or qualifications. We deliver a diverse range of projects based on a unique model that combines social entrepreneurship, the arts, learning, social support, horticulture and holistic and integrated health programmes.

We have seen increases in demand for our services since the pandemic and this will only increase with the cost of living crisis.

Income generation and marketing is key to us being able to deliver our services to those who need us. We’re seeking a commercially minded and creative Head of Income Generation and Marketing who can lead us to identify new income streams and funding opportunities.

About the role

This a new role for the organisation, playing an integral part within senior leadership. You will have strategic responsibility for the development team, remaining hands on with an active role in fundraising and engagement activity. 

We are looking for someone who will bring a commercial mindset to the role – continuing to develop traditional income streams (incl. trusts, statutory and philanthropy) but thinking creatively about new ideas and opportunities to establish partnerships/alternative sources of funding. 

The role currently manages a team of 5 – as Head of Income Generation and Marketing you will ensure there is an integrated approach across these areas, maximising opportunities for engagement and support across broad audiences. 

As a member of the senior leadership team you will play a key role in continuing to develop both the strategic direction and internal culture of the organisation, specifically driving forward our commitment to being a truly antiracist and inclusive organisation.

Key responsibilities

  • Develop and implement a robust income generation and marketing strategy, focused on diversification and sustainable funding;
  • Lead a small team with a diverse range of skills, establishing the necessary structures and support to achieve income growth;
  • Work closely with the senior leadership team and key stakeholders (incl. Trustees) to ensure an integrated approach to income generation, maximising organisational networks;
  • Focus on restricted and unrestricted funding opportunities – ensuring the organisation can continue delivering key services and support to the wider community;
  • Consider alternative income streams e.g. trading and the investment models that may be required to develop these.

Person specification

  • Commercially minded fundraiser/business development professional, keen to adopt a creative approach to identify new funding opportunities and diversify income;
  • Experienced team manager, able to support development and lead through change to establish robust engagement strategies;
  • Entrepreneurial and proactive by nature – able to demonstrate income growth across multiple sources/revenue models;
  • Hands-on leader – personally embedded within the organisation and wider community to lead by example;
  • Values driven – passionate about the work of the organisation, demonstrating an understanding of the area and the impact and barriers of social deprivation and committed to creating a truly inclusive organisation.

How to apply

The deadline for applications is Tuesday 4 October (CV and cover letter).

Interview Schedule:
1st interviews – w/c 10 October (virtually)
Final interviews – w/c 17 October (face to face at Bromley by Bow Centre)

Please get in touch with Naomi at QuarterFive for further details and to register your interest: naomi@quarterfive.co.uk or 07538576637.

QuarterFive and our clients know fundraising could better reflect the diverse backgrounds and experiences of the people the charity sector supports. We encourage individuals with relevant skills and experience to apply for roles regardless of age, disability, gender, sexual orientation, pregnancy and maternity, race, religion or belief. If you think you meet some of the criteria for a role and would like to discuss how your other experience might transfer, please ask us for a chat. We’re here to support you. Appointments will be made on merit alone and we will gladly make reasonable adjustments to always ensure a fair process.