Cycling UK have been championing the cause of cycling for more than 140 years, promoting all forms of cycling, protecting the interests of cyclists, and inspiring people to discover the joys of cycling. Whilst a heritage membership organisation, Cycling UK has had charitable status for 10 years.
As they embark on an ambitious 5-year strategy, individual giving has been identified as an integral part of their activities – as such, this role has been revamped to drive income from new and existing supporters. Key to this will be development of a fledgling individual giving and legacy programme. Investment will be available to support strategic growth plans.
There is significant scope to make your own mark on fundraising, raising income to enable Cycling UK to support cyclists across the country. Leading a team of two, you will manage with clear objectives ensuring the team are developing along with the growth income. Coaching and mentoring will be available, leading to your own progression and personal development. There will be further opportunities to add additional income streams as fundraising grows.
About the role
As Head of Fundraising – Individuals, you will:
- Be responsible for and income target of £390,000 for financial year 24/25, with targeted growth of £100,000 in year one and £150,000 in year two
- Lead on income across these areas:
- Gamification – lottery and raffle
- Regular giving
- In memory and legacies
- Individual giving and appeals
- Major donor
- Events
- Ensure fundraising targets and budgets are met, building income to meet aims and objectives of Cycling UK
- Strategic development of fundraising, support and guidance will be giving in this area if not held personal responsibility for strategy previously
- Diversify and drive new fundraising opportunities and products, securing new audiences for fundraising
- Work closely and collaboratively with colleagues, fostering strong working relationships to bring a joined up approach to fundraising across the organisation
- Development of data processes and use of data to further advance audience segmentation, stewardship and supporter journeys (Cycling UK uses MS Dynamics across the whole organisation)
About you
Ideal skills and experience:
- A senior individual giving expert looking to develop their career from a senior manager role to a head of level
- Strong digital experience as most of the programme will be delivered online
- A target oriented and experienced people manager with an enabling style of management
- Someone with the ambition and drive to match the strategic development of the charity, able to ask for support and direction when needed
- Ability to see the opportunities for compelling storytelling, working with marketing colleagues to make those stories come to life for fundraising
- Confidence to be the individual giving expert for the charity, ensuring up to date on industry trends and developments
- While it’s not necessary to be a cyclist, it’s important to recognise the numerous advantages cycling offers to our society and to firmly believe that we can create a better world through cycling
Employee benefits
Cycling UK offer an excellent benefits package, which includes:
- 25 days annual leave, plus bank holidays and an additional day of leave in December
- Option to buy an additional week of annual leave
- 12 weeks fully paid enhanced maternity, adoption, and shared parental leave
- 2 weeks fully paid enhanced paternity leave
- Up to 5% of gross salary matched pension contributions, giving a total monthly contribution of 10%
- 4 x basic salary life assurance
- Sabbatical offering (3-12 months of leave)
- 4 weeks full pay per rolling year of enhanced sick pay
- Enhanced leave policy – where time off for reasons that do not fall within any of the leave categories available, employees can request two weeks unpaid leave
- 2 volunteering days per annum
- Employee Assistance Programme
- Perkbox and Free Cycling UK membership