The DEC launches appeals when there is a humanitarian emergency of such magnitude to warrant a national UK response, with most DEC funds being raised over an intensive two-week period following a disaster. DEC fundraising appeals benefit from the combined expertise of our member agencies, resulting in wide-reaching appeals across high-profile TV, radio, and an increasing number of digital channels.
Reporting to the Head of Public Fundraising, the Direct Marketing Manager (Retention) is responsible for shaping and delivering new and existing supporter journeys for DEC individual, community and legacy donors, and leading a programme of improvement across all major contact points between the DEC and the public.
About the role
As Direct Marketing Manager (Retention), you will:
- Contribute to and develop DEC direct marketing strategies, including the refreshing, implementation and analysis of DEC’s segmentation, in order to maximise future income and continually improve the retention of individual supporters for future emergency appeals
- Lead on the production of retention and reporting back materials for individual and community supporters,
- Manage the development and maintenance of specific supporter journeys,
- Develop and oversee the materials and supporter positioning for a light-touch and mainly reactive legacy marketing programme for the DEC
About you
You will have:
- Strong direct marketing experience with a focus on high volume donor acquisition, with demonstrable knowledge of donor motivations, managing donor relationships, and direct marketing techniques such as direct mail, email, SMS and SMS content management system
- A proven track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income and retention of a charity’s individual supporters
- A key driver for success in this role is the ability to work under extreme pressure during appeals and to very tight deadlines
- Experience of managing complex budgets and proven ability to manage a complex operational plan within very short timeframes and within budget
- Ideally you will have experience of working in the international humanitarian aid sector
PLEASE NOTE: This is a hybrid working role, where there is a compulsory 2-week office attendance during an appeal (meals provided). Therefore, this role is suitable for those living within a commutable distance to DEC’s Angel, London office.
Employee benefits
Employee benefits include:
- Annual leave starts at 25 days plus bank holidays, rising after 3 & 5 years service
- Employer pension contribution of 8%, post probation
- Health Cash Plan
- Life insurance (3 x annual salary)
- Enhanced sick pay – currently 4 weeks full pay, 4 weeks half pay [increases with length of service] to a maximum of 12 weeks full pay, 12 weeks half pay
- Enhanced maternity leave – currently 18 weeks at full pay