They are renowned for their creative, innovative and entrepreneurial approach, with strong connections to the gaming, music and creative industries. In 2021, the charity supported over 140,000 children and adults – making it one of their strongest years ever.
Their multi-award-winning fundraising team aim to bring a bold, inspiring, informative, and personalised approach to everyone they come into contact with. They also strive to build and maintain relationships with supporters based on trust, transparency, and accountability.
The Digital and Individual Giving Manager will oversee promotional initiatives across a diverse range of paid digital marketing platforms. Presently, this involves social media, search engines, and YouTube, with the possibility of incorporating offline platforms in the future. Collaborating closely with the Senior Digital and Individual Giving Manager, you will ensure the effective performance of the recurring donation program in meeting its objectives, thereby making a valuable contribution to their broader fundraising strategy of acquiring new regular donors and developing unrestricted and sustainable income.
About the role
As Digital and Individual Giving Manager, you will:
- Create and deliver regular giving acquisition campaigns using data-led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors with a budget of £650k
- Lead on running monitoring campaigns as well as analysing and reporting on results, creating and testing new, data-led regular giving propositions based on audience research and results
- Manage marketing campaigns across a variety of digital paid marketing channels including social, search and YouTube
- Manage relationships with, external agencies, suppliers and partners (digital and direct marketing, telemarketing, technology, creative, web technical etc.)
About you
Ideal skills and experience:
- Demonstrable knowledge of digital, direct marketing and regular giving recruitment via paid marketing channels, with excellent campaign management skills
- Analytically and numerically strong, and able to take an evidence-led approach to enhancing performance
- Previous experience of using Meta Business Suite to create and monitor campaigns
- Able to think creatively and produce new and relevant ideas to enhance support
Employee Benefits
- Flexible working – War Child recognise the considerable benefits that flexible working can bring and are happy to discuss any possible flexible working options with employees from hiring. For most roles, the following types of flexibility are usually possible: flexible hours, an element of working from home, compressed hours.
- Annual leave – 28 days per year (full-time) rising to 33 days with service, plus UK bank holidays
- Pension – all eligible employees automatically enrolled into a Group Personal Pension Plan with a 5% employer contribution, with minimum employee contribution on a salary sacrifice basis
- Family leave – enhanced maternity, paternity & shared parental leave, and family friendly policies
- Health & wellbeing – employees may take advantage of a healthcare cash plan and a range of wellbeing initiatives and training. In addition, all employees have access to free, confidential one-to-one wellbeing consultations with trained counsellors.
- Learning & development – dedicated to the investment in learning and continuing professional development for all our employees
- Range of flexible benefits such a Cycle to Work scheme and season ticket loans