Deputy Fundraising Director, Public Fundraising

Greenpeace UK

Greenpeace is a movement of people who are passionate about defending the natural world from destruction. Their vision is a world where everyone has equal access to clean air, water, and energy; where the nature we love is protected, precious habitats are restored and communities are united by ambitious climate action.

Greenpeace UK’s mission is to halve emissions and restore biodiversity by the end of this decade in a fair and equitable way. Their three-year plan outlines how Greenpeace UK (GPUK) is going to play a vital role in getting there.

Public Fundraising is Greenpeace UK’s largest income stream, generating £20 million annually. With a £5 million investment budget, we bring thousands of new supporters into our movement each year through digital-first acquisition, face-to-face fundraising, and targeted multi-channel engagement.

This is an exciting moment for Greenpeace’s fundraising as they bring together acquisition, retention, and development into a single, unified function, creating an approach that supports donors from first engagement to long-term activism and giving. We are looking for an outstanding fundraising leader to develop and implement an ambitious public fundraising strategy, contributing to the delivery of GPUK’s new 3-year organisational and fundraising strategies and objectives.

About the role

As Deputy Fundraising Director, Public Fundraising, you will: 

  • Be responsible for a public fundraising income portfolio of c.£20m p.a. across recruitment, retention and development income streams, with shared accountability for a fundraising income budget of £35m
  • Lead the development and implementation of a strategy and plans for public fundraising, aligned with Greenpeace UK’s new 3-year organisational and fundraising strategies and objectives
  • Provide leadership, direction, coaching, and support to a team of 29, with 4 direct reports
  • Lead the team in the planning, implementation and evaluation of a multichannel public fundraising programme designed to recruit, develop and retain supporters to maximise their lifetime value through tailored supporter journeys and outstanding supporter experience
  • Oversee the development of detailed financial forecasts, scenarios and budgets for the public fundraising portfolio to underpin fundraising strategies and investment opportunities
  • Play an active role in fostering a positive, inclusive and collaborative department culture, role modelling working to shared objectives, celebrating success and learning from setbacks and failures

About you

Ideal skills and experience: 

  • Experience of fundraising/marketing to individuals at scale, with a proven track record of recruiting and retaining new supporters, members or customers in the tens of thousands and generating 7-8 figure revenue/income across multiple income streams
  • A track record of planning, forecasting and budgeting, including developing investment cases and modelling income, return on investment and lifetime value over short, mid and long term horizons to drive decision-making and investment choices
  • Demonstrable experience of leading, managing, motivating and inspiring high performing multi-disciplinary teams including managing managers, with a focus on fostering a collaborative and inclusive culture
  • Experience of developing, implementing, and adapting fundraising strategies that meet long-term financial objectives
  • Proven ability to use data, analytics, and insights to drive decision- making, optimise fundraising performance, and improve supporter recruitment, retention and engagement
  • A commitment to diversity, inclusion, and anti-racism, with a willingness to continually learn and foster a positive and inclusive culture

Diversity and Inclusion

Greenpeace UK recognise the value in having a diverse workforce, as well as the importance of creating equal opportunities for all. Applications are welcomed and encouraged from people of all backgrounds. Candidates will be selected based on how well they meet the criteria for the role and all applicants will be treated fairly throughout the recruitment process. To find out more, including the many ways that diversity and inclusion is encouraged and promoted at Greenpeace UK, please click here.

If you have any specific requirements which would enable you to participate in the recruitment process more fully, in particular if these relate to a disability or access issue, please contact ed@quarterfive.co.uk as soon as possible. If you require the job pack in a different format, please get in touch and we will happily provide you with one.

Anti-racism commitments

One of our Anti Racism Plan objectives is to proactively achieve stronger representation of Black people and people of colour, particulary within leadership
positions, and have recently published ambitious race representation targets.

As part of our Guaranteed Interview Scheme, we are committed to interviewing people of colour who meet the essential criteria for this role.

If you are a person of colour, you meet the essential criteria and you would like to be considered for the role, please contact ed@quarterfive.co.uk.

Your guaranteed interview application will only be shared with the Greenpeace UK recruiting manager and HR team.

Employee benefits include: 

  • 25 days annual leave for full-time staff, with additional leave accrued according to length of service up to a maximum of 32 days
  • Once a month, all Greenpeace staff take an organisational ‘breather’ day where the office closes with no expectations of output on these days
  • Office closure normally occurs between Christmas and new year and staff are not required to use annual leave to cover this period
  • Employer pension contribution of 8.5% of basic salary, provided employees contribute at least 3%
  • Interest free season ticket loan, or a tax efficient bicycle loan
  • Life assurance scheme (4 x annual salary)
  • Employee Assistance Programme that includes access to free confidential advice with a qualified counsellor

Apply for this role

QuarterFive and our clients know fundraising could better reflect the diverse backgrounds and experiences of the people the charity sector supports. We encourage individuals with relevant skills and experience to apply for roles regardless of age, disability, gender, sexual orientation, pregnancy and maternity, race, religion or belief. If you think you meet some of the criteria for a role and would like to discuss how your other experience might transfer, please ask us for a chat. We’re here to support you. Appointments will be made on merit alone and we will gladly make reasonable adjustments to always ensure a fair process.

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